In addition, participants will be special promotional cards to be able to comfortably satisfy their passion for beer . 

The focus of this year's London Festival of Beer is beer "ale" - a traditional English beer is produced by the method of fermentation substrate. Unlike conventional beers, beer, "ale" is often drink even without refrigeration.

London Beer Festival (Source: Google)

According to the beer connoisseur, this beer has a distinct aroma and flavor is more charming.
In addition, London Beer Festival will be "released" more alcoholic drinks are slightly different produced from apples, peaches or other berries. 

Organization "Campaign beer 'ale' genuine '- a beer festival held in London this year, conducted regular beer festivals across the UK to disseminate industry wide brewing tradition in the context of UK demand for alcoholic beverages decreased in recent years. 

For years, the consumption of beer in the land of fog significantly reduced by the British government continued to increase excise tax on beer, the drink prices increase. 

According to statistics, every week in the UK have closed 26 pubs so can not compete with the restaurant humidity European Food, Chinese or Arabic. 

Earlier this year, the British government announced tax increases eliminate automatic system for beer products. 

The announcement received enthusiastic response from all the pubs and as the majority of the "crushing" of this popular beverage.